answer like a pro

“I prefer to manage my investments myself.”

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“I can manage my investments on my own.” Here’s how to respond to that self-confidence.

Managing your own investments: freedom or underestimated risk?

With the rise in popularity of online brokerage platforms, many investors are turning to a self-directed approach to manage their investments. The promise is appealing: more control, lower fees, and the feeling of better understanding one’s finances. However, this autonomy can quickly turn into a false good idea if it isn’t accompanied by discipline, solid knowledge, and a long-term, comprehensive vision.

The appeal of self-directed investing

It’s perfectly natural to want to be actively involved in managing your own money. Thanks to digital tools, financial social networks, and easy market access, self-investing has never been technically easier. For some, it can even become a passion. In addition, certain administrative fees may seem lower at first glance, especially when comparing the cost of managed portfolios to that of self-directed ETFs.

However, this autonomy comes with responsibility: choosing the right products, understanding tax mechanisms, grasping economic cycles, managing emotions during market volatility — and above all, making decisions aligned with your life goals. That’s where the limitations start to show.

The trap of information overload

Financial information is everywhere. Unfortunately, it’s often contradictory, sensationalized, or incomplete. A self-directed investor can easily become buried under recommendations, analyses, and market trends. In this environment, identifying what’s truly relevant becomes a challenge. This can lead to overtrading, impulsive decisions, or complete inaction due to analysis paralysis.

According to a DALBAR study, individual investors earn, on average, returns significantly lower than the market’s — mainly due to poor investment behaviors, including buying at market peaks and panic-selling during downturns.

The overconfidence bias

One of the most common risks among self-directed investors is overestimating their own skills. Positive results are often attributed to personal ability, when they may simply reflect a broadly rising market. Conversely, losses tend to be blamed on external factors.

This overconfidence can lead to unmeasured risk-taking, lack of diversification, or poor risk tolerance. Without a clear strategy, management turns into a series of reactive decisions rather than thoughtful, long-term planning.

Professional management: much more than just investments

A financial advisor or planner does much more than select funds. They help build a comprehensive plan — retirement goals, tax optimization, insurance needs analysis, estate planning, and more. This holistic vision is difficult to replicate alone, especially as life situations become more complex (spouse, children, RESP, incorporation, RRSP, TFSA, rental income, etc.).

In addition, an advisor plays the role of a behavioral coach. They can prevent emotional decisions, bring clients back to their core strategy, and help them navigate difficult periods. This emotional and strategic support is hard to quantify, but it’s essential in the long run.

Conclusion

Managing your own investments isn’t a bad decision — as long as it’s done with discipline, rigor, and intellectual honesty. For some, it can be satisfying and effective. For most, however, professional guidance helps maximize results, reduce costly mistakes, and provide peace of mind. Independence is a strength, but it must rest on a solid foundation.

Sources :

  • DALBAR – « Quantitative Analysis of Investor Behavior »
    https://www.dalbar.com/QAIB
  • Autorité des marchés financiers – “Investing on Your Own: Are You Ready?” https://lautorite.qc.ca/grand-public/investissements/investir-par-vous-meme
  • CFA Institute – « Investor Behavior: The Psychology of Financial Planning and Investing » https://www.cfainstitute.org
  • National Bank – “Should You Manage Your Investments Yourself?”
    https://www.bnc.ca/conseils/finances-personnelles/placements/gerer-investissements-soi-meme.html
  • Vanguard – “Advisor’s Alpha” (The behavioral and strategic impact of an advisor)
    https://advisors.vanguard.com/insights/article/advisorsalpha